How much should I spend on Google Ads?

Two things are separate: our management fee (shown above) and your ad budget, which you pay Google directly and control entirely. We recommend a realistic starting budget for your goals and area — you're never locked in and can adjust it any time.

Is there a contract for Google Ads management?

No long-term contract. Management is month to month — you can pause or stop whenever you like. We'd rather keep you because the results are working than because a contract traps you.

How quickly will I see leads from Google Ads?

Unlike SEO, ads can bring enquiries within days of going live, because you appear at the top for the right searches immediately. We then spend the first weeks tuning the campaign so every euro works harder.

What do you actually manage each month?

Campaign setup and structure, keyword and audience targeting, ad copy, negative keywords to stop wasted spend, landing-page advice, and a clear monthly report on exactly what your budget delivered.

Do you take a percentage of my ad spend?

No. Our fee is a flat monthly amount, shown in the pricing section above, and it doesn't change when your budget does. That matters: a percentage fee quietly rewards an agency for spending more of your money, which is the opposite of what you're hiring one for.

Who owns the Google Ads account?

You do. We set it up under your business or work inside the account you already have, and you keep the login. If we ever part ways, the account, its history and everything we learned in it stay with you.

Do I need a website before running ads?

You need somewhere for the click to land, and it needs to load fast and say clearly what you do. Ads pointing at a slow or confusing page burn budget with nothing to show for it. If your current page isn't ready we'll tell you before you spend anything, and we'd rather fix that first than take a monthly fee for a campaign that can't work.

Can you take over an account someone else set up?

Yes, and it's common. We start by going through what's actually there: which searches have been triggering your ads, where the budget has been going, and what's been running untouched. Inherited accounts usually have obvious waste in them, and cutting that is often the fastest gain available.

Why do my ads show for searches I don't want?

Because Google matches your keywords loosely by default, so a plumber can end up paying for someone searching for a plumbing course. The fix is negative keywords, a list of terms you refuse to pay for, and that list is never finished. Reviewing search terms and growing it is one of the main jobs we do each month.

What happens if I stop the ads?

The traffic stops that day. Ads are rented attention: they work immediately and they end immediately. That's the honest trade-off against SEO, which takes months to build and then keeps going. If you want leads this week, ads are the answer. If you want traffic that stays, they shouldn't be the only thing you do.

Google Ads questions and answers

How much should I spend on Google Ads?: Two things are separate: our management fee (shown above) and your ad budget, which you pay Google directly and control entirely. We recommend a realistic starting budget for your goals and area — you're never locked in and can adjust it any time.
Is there a contract for Google Ads management?: No long-term contract. Management is month to month — you can pause or stop whenever you like. We'd rather keep you because the results are working than because a contract traps you.
How quickly will I see leads from Google Ads?: Unlike SEO, ads can bring enquiries within days of going live, because you appear at the top for the right searches immediately. We then spend the first weeks tuning the campaign so every euro works harder.
What do you actually manage each month?: Campaign setup and structure, keyword and audience targeting, ad copy, negative keywords to stop wasted spend, landing-page advice, and a clear monthly report on exactly what your budget delivered.
Do you take a percentage of my ad spend?: No. Our fee is a flat monthly amount, shown in the pricing section above, and it doesn't change when your budget does. That matters: a percentage fee quietly rewards an agency for spending more of your money, which is the opposite of what you're hiring one for.
Who owns the Google Ads account?: You do. We set it up under your business or work inside the account you already have, and you keep the login. If we ever part ways, the account, its history and everything we learned in it stay with you.
Do I need a website before running ads?: You need somewhere for the click to land, and it needs to load fast and say clearly what you do. Ads pointing at a slow or confusing page burn budget with nothing to show for it. If your current page isn't ready we'll tell you before you spend anything, and we'd rather fix that first than take a monthly fee for a campaign that can't work.
Can you take over an account someone else set up?: Yes, and it's common. We start by going through what's actually there: which searches have been triggering your ads, where the budget has been going, and what's been running untouched. Inherited accounts usually have obvious waste in them, and cutting that is often the fastest gain available.
Why do my ads show for searches I don't want?: Because Google matches your keywords loosely by default, so a plumber can end up paying for someone searching for a plumbing course. The fix is negative keywords, a list of terms you refuse to pay for, and that list is never finished. Reviewing search terms and growing it is one of the main jobs we do each month.
What happens if I stop the ads?: The traffic stops that day. Ads are rented attention: they work immediately and they end immediately. That's the honest trade-off against SEO, which takes months to build and then keeps going. If you want leads this week, ads are the answer. If you want traffic that stays, they shouldn't be the only thing you do.

Google Ads

Google Ads Management for Irish Businesses

When someone searches for what you sell, your business appears at the top. They click, they call, they buy. We handle the campaigns — you answer the phone.

From € 299/month+ ad spend

+ your advertising budget (you control the spend)

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How Google Ads works

The moment they search.

tap / swipe →

Keywords

We find the searches worth paying for.

Pricing

Simple, transparent pricing.

€ 299/month

+ your ad spend budget

Campaign setup and optimisation
Keyword research and targeting
Ad copy creation
Monthly performance reports
Ongoing management and adjustments

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No long-term contract. Cancel anytime.

Costs

Where your money actually goes

Two separate payments, to two different places. Mixing them up is the reason most people misjudge what advertising costs.

Your ad budget

Paid to Google, not to us. You set it, you can change it, and you can stop it.

Charged by Google against clicks your ads actually receive
You decide the daily and monthly ceiling, and it never goes above it
Raise it, lower it or pause it at any point in the month
If you leave us, the account and its history remain yours

Our management fee

The monthly figure shown in the pricing section above. It covers the work, never the clicks.

Campaign build, keyword and audience targeting, ad writing
Weekly tuning: negative keywords, bid adjustments, pausing what fails
Advice on the landing page the traffic arrives at
A monthly report in plain language, month to month, no contract

Budget

How to work out a starting budget

Anyone who quotes you a universal monthly figure is guessing. The number depends on your trade, your county and how contested your search is. Here is the arithmetic we use with you.

Find the typical cost per click for your service. A plumber in a small town and a solicitor in a city are not in the same market, and the gap between them can be tenfold.
Decide how many clicks a day make the exercise meaningful. Below a handful, there is not enough data to learn from and the campaign never improves.
Multiply the two, then by thirty. That is your monthly ad spend, before our fee.
Check it against what a customer is worth to you. If one job pays for a month of clicks, the maths works. If it does not, we say so.

We run this calculation with you before you commit anything, using real figures for your service and area rather than an average pulled from somewhere else.

Honest fit

When ads are the right move, and when they are not

Worth doing

Ads earn their place when these are true.

People actively search for what you sell, rather than needing to be persuaded it exists
You need enquiries this month, not in six months
You can answer the phone or reply quickly, because paid clicks go cold fast
One new customer is worth clearly more than a few days of budget

We will tell you to wait

There are cases where we would rather not take the work.

Almost nobody searches for your product yet, so there is no demand to buy
The page the clicks would land on is slow, unclear or missing, which wastes the budget before it starts
The budget is so small that a single competitor bid swallows the day
Search is not where your customers are, and social or local listings would serve you better

Timeline

Your first month, week by week

Ads can bring enquiries within days. Making them efficient takes a few weeks of tuning.

Week 1

Build and launch

We research the searches worth buying, structure the campaigns, write the ads, and set the negative keywords that stop obvious waste from day one. Ads go live at the end of the week.

Week 2

First real data

Now we see which searches actually triggered your ads, which is never exactly what anyone predicts. We cut the irrelevant ones and shift budget towards what is converting.

Week 3

Tighten

Ad copy is tested against itself, bids are adjusted by time and area, and anything that spends without returning is paused rather than left running quietly.

Week 4

Report and plan

You get a plain report: what was spent, what came back, and what we are changing next month. No dashboard homework required.

Ongoing work

What managed means here

Most accounts we are handed were set up once and left alone. That is where budgets quietly leak.

Search terms are reviewed regularly, because Google will keep matching you to searches you never asked for
Negative keyword lists grow every month, and that list is the difference between a working account and an expensive one
Ads are rewritten when performance drops, not left because they worked last quarter
You keep ownership of the account, so nothing we build is held hostage

What our clients say

Everything was explained step-by-step, and the new look of the website is exactly what I needed.

Kieran — Kieran Kelly Dance

The team helped me refresh my online presence and made the whole process simple and organised.

Tommy — Flower Shop Owner

Common questions

Straight answers to what people ask us most — no jargon.

Your customers are searching right now.

Tell us about your business and we'll suggest a practical plan — no pressure, no jargon.

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