SEO questions and answers

How much does local SEO cost?

Local SEO starts from the monthly price shown in the pricing section above, billed monthly with no long-term contract — you can pause or stop any time. There's no separate setup fee bolted on: the audit, on-page work, content and reporting are all part of the monthly price.

How long does SEO take to show results?

For most Irish small businesses the first movements — more impressions and a few keywords climbing — show within 2 to 3 months, with the bigger gains building from there. SEO compounds: the work done this month keeps paying off next month. Anyone promising page-one results in a week is not being honest with you.

Do you guarantee first-page Google rankings?

No reputable SEO company can guarantee a specific position — Google alone decides ranking, and the rules change constantly. What we guarantee is the work that genuinely moves rankings: a technically sound site, content built around what people actually search, a strong Google Business Profile, and a clear monthly report so you always see what changed and why.

What's included in the monthly SEO service?

Local keyword research, on-page and technical SEO fixes, Google Business Profile optimisation, content written around real local searches, and a plain-English monthly report. No jargon, no padding — just the work that helps the right customers find you.

I already have a website — do I still need SEO?

A website nobody finds can't bring you customers. SEO is what makes your existing site show up when people search for what you do in your area. If your site is solid we work with it; if it's holding you back, we'll tell you honestly before you spend a cent.

What is local SEO, exactly?

Local SEO is the work that makes your business appear when someone nearby searches for what you do. It covers three things: your website (structure, speed, the words on the page), your Google Business Profile (the panel and map pin), and your listings in directories. National SEO chases the whole country. Local SEO chases the people who can actually walk in or ring you.

Do you need access to my website?

Yes, for the on-page and technical work we need to be able to edit the site. If we built it, that's already sorted. If someone else built it, we'll ask for the access we need and nothing more. If your site is on a platform that blocks proper SEO changes, we'll say so before you commit to anything.

What happens if I stop after a few months?

Everything we've done stays on your site. The fixes, the content, the structure and your Google Business Profile are yours and they keep working. Rankings won't vanish overnight. They will drift over time, because competitors keep publishing and Google keeps changing, but you don't lose the work you paid for.

Do you buy backlinks?

No. Bought links are the fastest way to get a site penalised, and the damage lasts far longer than the short-term gain. We build authority the slower way: content worth finding, correct and consistent local listings, and a site other people have a reason to link to.

Should I do SEO or Google Ads?

They solve different problems. Google Ads puts you at the top today and stops the moment you stop paying. SEO takes a few months to build and then keeps working without paying per click. If you need leads this week, start with ads. If you want traffic that compounds, start with SEO. Plenty of businesses run both.

Does local SEO work for every business?

No, and we'd rather say that upfront. It works best when people actively search for what you sell and when you serve a defined area: trades, clinics, professional services, restaurants, shops. If almost nobody searches for your product, or you sell to a handful of clients nationally, your money is usually better spent elsewhere. We'll tell you which case you're in.